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08 Dec 2022

Narrative Change and Power-Building Strategy Session

Thursday, December 8, 2022 -
10:00 am to 11:00 am
Virtual Event
Zoom Webinar

Philanthropy has often conflated narrative change work with strategic communications, one-directional communications campaigns, or story projects that may have short-term effects but fail to transform cultural norms. Instead, narrative change means shifting our world view. As Pop Culture Collaborative’s Bridgit Antoinette Evans shares, narratives are all around us, “influencing everything about how we live, see, and think about ourselves in the world.” Narrative change involves the creation of a new story and communicating that story to audiences in ways that resonate with them, putting the new narrative into practice, and evaluating the efforts of that narrative shift and adapting it accordingly. The goal is to transform “the ecosystems of narratives, ideas, and cultural norms that shape the behaviors, mindsets, and worldviews of millions of people” – to transform “whole narrative oceans.”

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