With historic count underway, campaign hits the airwaves to reach hardest-to-count Californians
SACRAMENTO – California’s unprecedented Census campaign today hit the airwaves with a new 30-second television ad that will air in ten languages over the next eight weeks.
The ad highlights the diversity of the state and promotes participation in the 2020 Census, which officially started March 12 when Californians began receiving invitations in the mail from the U.S. Census Bureau. At least 75 outlets across the state’s 11 media markets will run the ad, which will air in the following languages: English, Spanish, Chinese, Korean, Hmong, Cambodian, Vietnamese, Russian, Persian, and Armenian. Click here to watch the ad in English: https://www.youtube.com/watch?v=C4vKvGU8NYc.
Click here to watch the ad in Spanish: https://youtu.be/NlIoh6wk4nA.
The historic Census count will determine the distribution of billions of dollars in federal funding and state and political representation for the next decade. The California For All – Census 2020 outreach and media campaign is led by the California Complete Count – Census 2020 Office and comprises hundreds of regional and statewide partners. The campaign is encouraging all Californians to participate in the Census as soon as possible and providing them with culturally congruent and in-language support.
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